How to Sell Your Products and Services to the Right Markets provides the questions -- you provide the answers. With simple but thorough questions to answer, graphs to study, and charts to fill in, the workbook leads you through a step-by-step process of marketing discovery. The carefully designed workbook shows you how to:
- Identify your real market
- Position your sales strategy to meet the needs of your market
- Improve your approach to boost the bottom line of your selling and marketing efforts
If you are worried about a quality product that is not selling well, if you are curious about whether your marketing is on target, if you want to improve sales, accelerate growth, and achieve sales breakthroughs, How to Sell Your Products and Services to the Right Market is the workbook that you need.
"The Chally Group provides a powerful and practical model for dealing with real time marketing issues. We have applied these principles with great success for several of our clients. The model works." -- Rick Peters, Chairman and CEO, Saatchi and Saatchi Direct
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