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As with The Hunt for Red October, I had difficulty putting this book down. An engrossing real life business plot drives home an essential of sales force organization, but more than that -- it links the sales force with the buying habits of the customer. . . . Provocative, stimulating, engrossing. . . . It should be on the "punch list" for any sales or marketing manager.
William S. Arnett
Vice President for Marketing and Operations
United States Cellular Corp
Real world situations presented in a readable, believable style. The reader starts to identify with the characters and share their emotions and experiences. There is no more effective way of assuring learning retention.
Keith Crutcher
Vice President of Sales
GMAC Financial Services
In the 1990's sales and marketing will be king. Every CEO and sales manager should read The Quadrant Solution to keep up with these changing times.
Charles R. Scott
President and CEO
Intermark, Inc.
Selling in the 90's requires new ideas and approaches. The Quadrant Solution offers fresh insights and a process to follow for success in this new age.
Buck Blessing
President
Buck Blessing and Associates
Years before I read The Quadrant Solution, I got a taste of Howard Stevens' Quadrant System firsthand by taking one of his sales tests. It's a terrific system. I've used it and had it used on me. As valuable as it is to Elemenco and David's career in The Quadrant Solution, it has been at least as valuable in my own career and hiring of successful salespeople.
James M. O'Donnell
Senior Vice President
Fidelity Investments
The Quadrant Solution provides a powerful and practical model for dealing with real time marketing issues. We have applied these principles with great success for several of our clients. The model works. Consider it mandatory reading.
Rich Peters
Chairman and CEO
Saatchi and Saatchi Direct
There's a method to this fiction. The Quadrant Solution is an exciting and fast-paced story. It also teaches you a sales and marketing principle that works in real life.
Richard Hannan
Executive Vice President and General Manager
TRW
If the most puzzling mystery you face is how to turn around sales, you'll be happy to discover that The Quadrant Solution provides the answer.
John Folkerth
President and CEO
Shopsmith, Inc.
I have just finished reading The Quadrant Solution. I believe sound strategic concepts within a fast-paced executive suite novel is an excellent concept. The success of this approach depends on making the novel portion very readable and involving, and the strategic concepts creditable and insightful. The Quadrant Solution succeeds on both counts.
Robert H. Huntington, Jr.
Chief Operating Officer
DDB Needham Worldwide
Extremely informative, practical, and interesting. The Quadrant Solution is must reading for any executive charged with directing marketing and sales strategy. The reader will receive valuable, yet basic analytical tools presented in a realistic story format.
Bill Kirby
Vice President of Human Resources
Paper Corporation of America
Unbelievably interesting and fast moving. The first business book that covers the "how to" and holds your interest constantly. The common sense novel approach caught me living the story as it unfolded. We will be applying the valuable principles in our business.
Don Kitzmiller
Vice President of Sales and Marketing
Midmark Corporation
The challenging questions to successful sales in the 90's can be found within The Quadrant Solution, an informative book of drama for all sales personnel to read.
J. Michael Lancaster
First Vice President, Dir. of Franchise Development
Coldwell Banker Residential Affiliates
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